WHO IS pheel?
Friends since childhood, Lisa Lazarus and Lainie Goldstein have been swapping clothes since they were fifteen. These fitness mavens live for skiing, running, hiking, tennis, yoga, and Pilates, not to mention chasing after their young sons. But they also have a full life outside of the gym. They wanted stylish active wear that could keep up with their busy schedules and make them look and pheel good before, during, and after a workout, whether they were going for a run after running a few errands, or meeting some friends for lunch after a spin class.
Drawing on their combined experience in business (Lisa is an NYU Stern Business School graduate; Lainie studied education at the University of Maryland), fashion (Lisa’s twenty years at New York’s top fashion talent agency), and exercise (Lainie is a U.S.T.A. 4.0 tennis player and New York Licensed Massage Therapist), they developed pheel to meet the everyday demands of fashion-forward fitness enthusiasts on the go.
WHAT WE’RE ABOUT
High fashion meets high performance with pheel Fitness Apparel. Created for women and men, pheel is constructed to move with you: from the gym to the stores, from brunch to a relaxing afternoon on the couch. Pheel is fashionable, functional, and extremely comfortable. Each piece in the pheel collection is designed to fit in wherever your day takes you. Most importantly, pheel breathes, so you can get the most out of your workout and whatever else the day has in store for you.
The feather is the symbol of freedom and the symbol behind the pheel fitness line. Light, soft to the touch, and graceful on the body, the pheel line combines the agile and weightless traits of a feather with the mobility and strength to run, chase, or climb after your dreams.
PHEEL THE DIFFERENCE
What makes pheel Fitness Apparel unique is the exclusive soft and supple material. Imported from Brazil, pheel’s fabric is lightweight, moisture wicking, and extremely flattering. Strong enough to hold you in, soft enough to feel like second skin, the body-slimming lines sculpt, adapt, and flatter every shape and size without binding. Manufactured in the U.S.A., each garment has been tested and fitted for maximum performance during yoga, running, training, spinning…whatever your athletic pursuit. Designed in fashionable patterns, bold colors, and modern flashes of metallic, each stylish piece works together as an outfit you can put on in the morning and get on with your day. Whether you’re training for a triathlon or just trying to maintain good health, pheel Fitness Apparel makes you pheel good about yourself, all day long.
Lisa & Lainie doing my 500 Push Up Challenge in pheel! Did I mention I love these two supermom’s!